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Hacking the Media Content System in Canada

Back in November 2016, ThinkFresh Group, in collaboration with Ryerson University’s Faculty of Communications and Design (FCAD) and the Ontario Ministry of Tourism, Culture and Sport hosted the #weCan Culture Jam – aimed to source ideas and feedback from youth in Toronto around how they perceive Canadian content in media in light of the fast changing digital media landscape. Part of the impetus was the ongoing consultation “Canadian content in a Digital World” launched by Heritage Canada in Fall 2016 and wanting to understand the youth perspective around it.

Our team was brought on as the Lead Facilitator, creating an agenda that was built around getting participants to have a common understanding of the complexity of the Canadian media landscape, in order to begin to think about how the system might be changed to reflect modern realities. To help participants better connect their ideas during the day, we utilized the online organizing tool Trello, an experience we wrote about over on the DEF Jam blog. Insights from the Jam were used to help inform a submission to the federal government consultation.

As part of the Jam, a video was created about the event documenting what happened and how participants and government officials saw the day. We’ve finally obtained a copy of the video – see for yourself how it all went down!

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