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Honest Ed’s Alley Micro Retail Incubator

HEA View3_smHonest Ed’s Alley is a new, purpose built micro–enterprise incubator space being created as part of Westbank Corp.’s redevelopment of Honest Ed’s. The redevelopment envisions new rental housing, a centrepiece public marketplace, community gardens, a public park and the preservation of some of the iconic Markham Street houses that form Mirvish Village.

Since 2015, ThinkFresh Group has been working in partnership with the Centre for Social Innovation (CSI) and The Next Practice (TNP) on the planning of Honest Ed’s Alley. The project has consisted of figuring out the customer and vendor experience, using these insights to help design the space as well as build a model for its operation.

Click on our blog posts below to learn more about this exciting project!

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